Thursday, April 26, 2012

FIFA 10 OBVIOUSLY LOCALIZED FOR UK, GIVE CONMEBOL AND CONCACAF MORE CREDIT

PROBLEM
Understanding that the UK is the biggest market for your product and that I'm sure a lot of effort and money were spent on achieving great advances in the realm of gameplay Fifa 10 still dissapoints in its licensing of Brazilian serie A teams.
Perhaps this is a marketing decission based on, I'm assuming, the lack of perception of a South American market for the game. Whatever the reason it is irritating and infuriating. It seems insulting that the South American contribution to football/soccer is so undervalued, especially considering that there are just as many world cup titles held by South American countries as European. Find a major European club and I guarantee there is at least one Brazilian on the roster not to mention Argentines and our other friendly nations from SA. These players aren't discovered playing for Manchester and Milan, where do they come from?
FIFA 09 had 18 of 20 licensed teams from Brazil's Serie A. FIFA 10 HAS 8 out of 10. Of course the Coca Cola League 2 seems to be all officially licensed (England's 4rth division). It seems to me that teams like Fluminense, International, Gremio, and others deserve the same consideration as Dag & Red or other minor teams that, other than being British, don't seem to hold the same weight in the soccer world.
As far as marketing, I'm sure that to someone for the UK it makes little difference whether or not these teams are licensed, however since the game is released in the US it would make sense that it should be localized to the population. Much of the US population is of Latin heritage and it makes sense that as imigration has increased so has the sports popularity in the nation. Who do you think is buying your game in the US? People who have a tie to nations largely ignored by your developement team.
SOLUTIONS
It would make sense to make more leagues available and International competitions in the regions where you are releasing the product. I would recomend CONCACAF Champions league, CONCACAF Superliga, CONMEBOL Libertadores, and CONMEBOL Sudamericana, and the FIFA Club world cup as competitions so that in manager mode a player could develope a team and play in international competitions. This seems a low rescource improvement considering that it would only involve scripting for the competition structure.
As far as licensed teams and leagues I'm sure, as I've seen other postings, you have recieved plenty of suggestions including Argentine League and the addition of even LDU Quito (God forbid that I said it). It seems to me with the continuing succes of your definitive product a little more attention to this would be much appreciated by your market. It would make sense to put a small team together to research this put the Leagues, Teams, Players together and then release them with a localized US verion of FIFA.
Or, better for you, release new officially licensed names and kits (for teams included in the game but unlicensed), new Leagues, Teams, and Competitions, and Players available for download and an extra cost. (You already do it with live season) This will help compensate your overhead and make your customer base more satisfied and able to customize their playing experience which will lead to more sales, word of mouth advertising, and will reduce the number of frustrated buyers like myself (who tried to remain civil in this posting despite the strong desire to use profanity) who are both passionate about the game(football) and the clubs we support which are not well represented by your product.
My only hope is that you will take this into serious consideration (which being cynically realistic I expect is a grim prospect).
You have heard it, we want it, we will pay for it.
Have a nice day.
|||I am an avid futbol fan and I couldn't have explained this issue any better... EA should invest more time and resources for the South American League... I was actually pretty upset when I realized that after purchasing Fifa 10 that despite my favorite not being present (america de cali) there are a myriad of teams that are still missing not to mention leagues from south america not available.... south america is as passionate as europe when it comes to futbol and definitely has a market which has been overlooked... I just feel a bit cheated that that how other leagues not half as good could be listed and not more than half of the SA's not to mention how beautful the stadiums are as well... it will give a very international feel to the game but hey the person who created this thread did a great job and i hope the creators of EA will read and hopefully will do the fans justice.... i understand there is only soo much you can add to a game but hell in this day and age with the downloads and ability to have expansion packs i dont see any reason why not to have these league as an additional option ... thats my two cents and i thankyou for starting this thread once again
Randy Reina
gamertag
sickpimp12|||I personally agree with both comments.even though my favorite team is in the game (boca juniors) i think that the other Argentine teams deserve the chance to be in the game.Argentina isn't ONLY known for boca juniors, and river plate there are other teams like san lorenzo, independiente, racing, estudiantes de la plata, and velez sarafield.
Each team i mentioned has opened doors for a lot of very talented players that now play in the starting line-up of the world's most powerful teams.For example Sebastian veron has played in inter Milan, Garay plays in real madrid, cambiasso plays in inter milan, aguero plays in atletico madrid.
And i dont think that the game is being fair by puting leagues that no one even plays with anymore.

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